Even if you aren’t actively working in packaging design you can still respect and be inspired by some of the creative and eye pleasing solutions that are out there. I searched high and low on the web for some excellent packaging design examples in various categories. Enjoy the post and be inspired!
01. by Absolut | Absolut’s site
02. Triangle carton package
03. by Daniel Eek | Daniel Eek’s site
04. Happy cider
05. I need help
06. Lush
06. Lush
07. Clear men
08. Illy | Illy USA’s site
09. Boot collection
10. Sprinkles
11. Perrier
12. by Orgut Cayli | Orgut Cayli’s site
11. Perrier
12. by Orgut Cayli | Orgut Cayli’s site
13. by Route 29
14. by Studio43 | Studio43’s site
15. by Catherine Harvey | Catherine Harvey’s site
16. Puschkin | CPuschkin’s site
This last one is my personal favorite, for obvious reasons;)
If you want more packaging design inspiration check Packaging world, Veerle’s blog, Smashing Magazine or have a look at the cool hunter.
ims Says:
perfect :)
June 14th '08Scott Pollard Says:
Cool post… packaging as always intrigued me… design that tends to end up as landfill. Absolut Vodka as become icon for how they have represented themselves.
I find it interesting how people are fighting back against corporations to make sure they are being friendly to the enviroment and been a kinder cleaner company.
No matter how much marketing or promo you do to get you brand on somebodys shopping list, if it doesn’t look good on the shelf it doesn’t get bought. People pick out shape first and thats why toilet ducks so well ha ha.
I’m guilty of buying things because of the design… like the sam sparro cd and I nearly bought a flask today because of its design.
June 14th '08Youri Says:
I think we’re all guilty of buying stuff we didn’t really need(or have the money for!) simply because the packaging enticed us to. That’s what makes it interesting don’t you think?
June 17th '08pop ovidiu sebastian Says:
great packaging!
June 18th '08love it!
Sealy Mattresses Says:
I like the bottles with the zippers, those were really cool.
July 1st '08Olmec Sinclair Says:
Packaging is a great way to catch peoples attention and get people to hang onto the empty carton to help promote the product even after it has been unpacked / consumed. It does make me wonder at time though just how much of a products value that we pay for goes to the packaging.
July 4th '08mgb9 Says:
want some happy cider now!
July 4th '08zaggededge Says:
amazing designs! people thinking!
July 13th '08Wolfie Rankin Says:
I’d really rather have something that can be used for something else later, like some jars which can be used as glasses [for drinks, not eyes] later… and I’m more likely to buy an item like that if I can see a second use for the packaging.
Wolfie!
July 14th '08James George Says:
These are fantastic, very inspiring indeed.
I was wondering if you had a link to the ‘happy cider’ website. I’m a cider fan ;)
July 14th '08Youri Says:
@james :
July 14th '08Unfortunately I don’t, I actually gave it a good search attempt online but wasn’t able to find it:-(
Andréia OM Says:
i loved!
July 16th '08dennis Says:
fantastic images of package design.
another company that pays close attention to packaging is apple computer. to unwrap an apple product is a true experience.
July 16th '08Pete Says:
I loved the merlot bottle and the coffee time products. are these all american products?
July 16th '08Anne Ambrose Says:
I think my favorite was the happy cider and the help [i have a headache] packages.
July 20th '08Sal Says:
You should put the links where you found them.
July 26th '08Youri Says:
Sorry Sal, I thought I added packaging world to the final line of the post since I obviously used it as a source. I’ll fix it right now.
July 26th '08Don Moraes Says:
Don’t really know if this helps…but the words “stark cider” were written along the side of the can. A quick search would lead you to this website: http://www.kroenleins.se/products/products.asp?mid=3 . It’s a home brewery…
August 2nd '08Youri Says:
@Don : Nice find! Home brewery, who would’ve thought?
August 2nd '08Shoes Says:
Very inspirational. I have to agree that the Puschkin vodka bottle is my favourite too!
August 21st '08Autobag Says:
The Absolut designs really do set the standard, but I love the CoffeeTime design.
December 2nd '08nellement Says:
Really unique designs,love the Absolut,Lush,Perrier the most.
March 3rd '09andreas Says:
very inspiring!!!
ps.Tutorials we heart link..doesnt seem to work | any help??
March 19th '09handbags Says:
Those designers are so creative!
April 7th '09Danny Hinde | dannyhinde.com Says:
Really great set of examples, I really really love the happy cider design and the perrier bottle design, love the colours.
July 17th '09betty Says:
I think packaging is the first marketing tool. Much like in the case of when looking for a guy, u want one who displays a good overall image.
Therefore, Packaging is crucial. If 1 product is not as good as another yet the packaging is better. If i don’t know that product, i will choose it over the other one because of the selling aspect of packaging.
The packages above are breathtaking. Think about it. Why do we keep perfume boxes/ bottles after use? Yes, u said it because of the design and the package attractiveness
October 22nd '09